Launching a Newsletter

I am a newsletter subscriber to businessknowhow.com. I saved an article called 17 Ways to Get Newsletter Subscribers since it hit my inbox on March 6th of this year. The reason? I wanted to make my blog more accessible. There are people who do not surf the web for news and commentary. There are also people who have email addresses that are not on Facebook, Twitter, or LinkedIn. So how do I get in front of these people?

I have been toying around with the ideas in this article listed above. Granted, most of the ideas in the article are focused on internet based methods. But I did find some useful tips for getting subscribers on and off the web.  Of the 17 suggestions listed and explained in the article, the suggestions I will be implementing in my business are:

Make a subscription form a prominent feature of your website.
I have finally setup a MailChimp account that allows up to 2000 subscribers for FREE!!! I added the HTML code the blog page (look to the right). But it is not prominent though. I have find space on the homepage if possible.

Capture names of people who leave a product site without buying.
I never considered an exit page. But I think this would also work best for websites with high volumes of traffic.

Ask current subscribers to forward your newsletter to their friends.
I have a two-part plan of attack. First, I am going to email my current and prospective clients. In my mind, they are already true followers of my blog. Yes?? But just in case, that they are not reading it, they can sign up now. Then, once they are signed up they will be encouraged (regularly) to invite friends and family to my blog. I am a firm believer in the power of word of mouth. After all, word of mouth is how I got my start.

Promote your newsletter in your 30-second commercial
I can do this easily with a digital camera and social media platform or YouTube.

Get a friend in your industry to promote your newsletter to their mailing list.
I am going to find out if my fellow entrepreneurs have a mailing list. But I don’t want people in my industry to promote it. Why? Accountants, analysts, CPAs, etc. only speak in language that is tangible to them. I want the average Joe to read my blog/newsletter too.

Send a postcard mailing to targeted mailing lists you’ve built from collecting business cards or from the newspaper
It never occurred to me to use that ever growing stack of business cards I kept after being rejected. I have created a sample postcard on Vistaprint.com. I also researched the small business directory in my state to find where all the small businesses are in my state.

Some tips I really didn’t care for were the ones that reeked of desperation. For instance, suggestion # 2 states “Put a subscription box on every page of your website”. I think that is overkill actually. The average person only spends on a website is less than 3 minutes, and they usually decide if they are going to stay on the website/page in less than 30 seconds. Most people don’t even scroll down the pages. So what the point of adding all the HTML codes if no one is going to see them? My suggestion would be to add it to the top to your home page with your contact information (physical address, phone, email, and fax). By doing this, you will increase your chances of someone actually clicking the link.

In all marketing efforts, there is no cookie-cutter plan that can apply to every business. What do you think about the suggestions I am implementing? How do you feel about the suggestions in the article?

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